Heidi Doyle, Executive Director
The Sierra State Parks Foundation is proud to have Heidi Doyle as its Executive Director. Heidi brings over 30 years of experience with California State Parks to the Foundation. In addition, she has worked for the National Park Service, US Forest Service, and Ventura County Parks providing valuable perspectives to the position. Heidi received her BS from California Polytechnic State University (San Luis Obispo) and has completed her master’s work in Public Policy at George Mason University and UC Berkeley. She has served on the boards of several successful non-profits and was tapped in a leadership role to assist with the California State Parks Transformation efforts from 2015-18. Heidi currently is on the board of the California League of Park Associations and is an elected official with the North Tahoe Fire Protection District. She has lived on four continents bringing a wealth of experience, talent, determination, and leadership to our organization. The mother of three grown children, she lives in North Lake Tahoe with her husband and dogs, Jasper and Goldie.
Brian Herlihy, Business Manager
Brian Herlihy grew up in the Almaden Valley region of San Jose, at the base of the Santa Cruz Mountains, where he enjoyed exploring and hiking the old mercury mining town called Quicksilver. He graduated from San Jose State University with a Business Administration degree in Marketing. After living in several different parts of California, he ended up in Sacramento where he got a job at his first non-profit as the Marketing Coordinator. After seizing an opportunity to move to Lake Tahoe, he continued his non-profit work as an Event/Volunteer Coordinator, Office Manager, and Bookkeeper. Brian joined the SSPF team in 2015 as our Business Manager bringing innovation and a depth of experience that has enabled us to soar. He continues to love exploring and hiking the Tahoe area as well as skiing, snowshoeing, and swimming in The Lake. He’s been a resident of Lake Tahoe now for about 13 years and lives with his wife Dana and two cats, Dante and Trixie, in Incline Village.
Denise Tran, Events and Volunteer Manager
Rose Payne, Retail Manager
Sierra State Park Foundation’s heavy hitter, Rose manages all the retail operations of the many visitor center stores The Foundation manages: Donner Memorial, Sugar Pine Point, D.L. Bliss, and Emerald Bay. Not only does she crush the retail game, but she also crushes on the Pickleball Court!
Monica Rodriguez, Communications Coordinator
Originating in San Francisco, Monica got her BS in Earth Science from Montana State University in Bozeman. After an adventure as an au pair in Vienna, Austria, she moved to Tahoe to settle down and get back to nature. She enjoys the roles she has in the non-profit world and is always excited to give back to the community that welcomed her so graciously.