Sierra State Parks Foundation Staff


Heidi Doyle, Executive Director

The Sierra State Parks Foundation is proud to have Heidi Doyle as its Executive Director. Heidi brings over 30 years of experience with California State Parks to the Foundation. In addition, she has worked for the National Park Service, US Forest Service, and Ventura County Parks providing valuable perspectives to the position. Heidi received her BS from California Polytechnic State University (San Luis Obispo) and has completed her master’s work in Public Policy at George Mason University and UC Berkeley. She has served on the boards of several successful non-profits and was tapped in a leadership role to assist with the California State Parks Transformation efforts from 2015-18. Heidi currently is on the board of the California League of Park Associations and is an elected official with the North Tahoe Fire Protection District. She has lived on four continents bringing a wealth of experience, talent, determination, and leadership to our organization. The mother of three grown children, she lives in North Lake Tahoe with her husband and dogs, Jasper and Goldie.

530-583-9911 (office)
530-314-9731 (cell)


Brian Herlihy, Business Manager

Brian Herlihy grew up in the Almaden Valley region of San Jose, at the base of the Santa Cruz Mountains, where he enjoyed exploring and hiking the old mercury mining town called Quicksilver. He graduated from San Jose State University with a Business Administration degree in Marketing. After living in several different parts of California, he ended up in Sacramento where he got a job at his first non-profit as the Marketing Coordinator. After seizing an opportunity to move to Lake Tahoe, he continued his non-profit work as an Event/Volunteer Coordinator, Office Manager, and Bookkeeper. Brian joined the SSPF team in 2015 as our Business Manager bringing innovation and a depth of experience that has enabled us to soar.  He continues to love exploring and hiking the Tahoe area as well as skiing, snowshoeing, and swimming in The Lake. He has been a resident of Lake Tahoe since 2007 and lives with his wife Dana and two cats, Dante and Trixie, in Incline Village.

Rose Payne, Retail Manager

Sierra State Park Foundation’s heavy hitter, Rose manages all the retail operations of the many visitor center stores The Foundation manages: Donner Memorial, Sugar Pine Point, D.L. Bliss, and Emerald Bay. Not only does she crush the retail game, but she also crushes on the Pickleball Court!

530-307-8881 (cell)

Kiley Mac, Community Engagement Manager

After graduating from CU Boulder with a bachelor’s degree in Ethnic Studies and Environmental awards, Kiley has found herself in many different roles from Suicide & Trauma Therapy, to Creative Director in Commercial and Private video and content production endeavors, to Global Events Director of a Tech School, Teaching Yoga and Wellness, and more. Kiley has been in the Tahoe Basin on and off her entire life, while leaving to explore the country and world pretty extensively which made her love and appreciation for her home of Lake Tahoe (TaHOME) that much more special. While living in the Southwest in early 2022 Kiley felt a calling to come home to the Sierras and be closer to her amazing parents, grandparents and brother when it aligned that the Sierra State Parks Foundation was seeing an Events and Community Engagement Manager, it was all too good to be true! Kiley is passionate about this magic land of Lake Tahoe, the Sierra’s and its people. It her her honor to serve at SSPF and continue to amplify our Sierra State Parks and the everlasting good the parks do for our community and wellbeing. Outside of work, you’ll find Kiley outside, along the waters edge or deep in the woods exploring with her family and dog, Miss Santa Fe, dancing under the stars or researching something epic and nerdy. or

Denise Tran, Communications Coordinator (she/her)

After graduating from Cal Poly San Luis Obispo with a bachelor’s degree in Environmental Management & Protection, Denise took a leap of faith to move from Los Angeles (with zero snow experience) to Lake Tahoe right before the big winter of 2016-2017. Upon completing her year of service as an AmeriCorps member at the UC Davis Tahoe Environmental Research Center, she decided to continue her passion for giving back to her Tahoe community. Denise is passionate about people’s access to information and the outdoors; what a better way to do that than through the unique programming SSPF offers! Outside of work, you’ll find Denise hanging out with her black Goldendoodle Bailey, engulfed in a good book, or trying out new recipes. or

Anne Marie Rouhier, Administrative Assistant

Anne studied at Seattle Central College earning two AA degrees with a focus on Art History, Environmental Science, and Aesthetics, graduating with honors. Anne has traveled extensively, worked in retail management, interior design, healthcare, as a chef & teacher, and was named volunteer of the year at the Idaho Conservation League. 

Anne got her first view of the Lake Tahoe Basin in 1982 when she moved here from her hometown of Boise. Ever since, Anne has felt a deep attraction to this area where mountain, forest, lake and sky converge. During her 15 years in the Reno/Tahoe area, Anne developed a great appreciation of the importance of preserving the region, along with the history of Native Peoples. Anne is thrilled to be back in Tahoe. 

In May 2022, Anne began working in our Visitor Centers and recently transitioned to Administrative Assistant. She now heads up our online store, school program reservations, memorial benches, and bear box art initiatives. Anne feels being part of our staff provides a satisfying use of her life force and energy to further promote the Foundation’s mission.   

When not at work, you can find Anne hiking our many beautiful trails, cheffing it up for friends or enjoying local fare and entertainment. She also takes after her grandmother, Katie Hostetler, connecting and maintaining extended family relations and communications. Other primary interests are health, nutrition and supporting the arts.